Over the years, affiliate marketing has now become a very lucrative business for many Nigerians. Why this is is so is because of the low cost for anybody to get in and start up. Before you finish reading this post you are going to learn how to start affiliate marketing in Nigeria.
Affiliate marketing for some people has become a side hustle to earn extra money from what they earn from their jobs. However many people don’t know how to get started and money online with affiliate programs. Before you finish reading this blog post you are going to learn how to make money from home as an affiliate marketer by promoting products and services for companies.
What is Affiliate Marketing?
Affiliate marketing is simply the act of you promoting other company’s product or services in return for a commission for each purchase of the product or services, through your promotional channels.
Often times Nigerians think affiliate marketing can be difficult, and they begin to wonder how to start affiliate marketing in Nigeria. Well, if you are reading this post you will find out that in one way or the other you have done affiliate marketing for a product or a company but you didn’t get paid any commission. For example, you ate a good meal at Mr. Biggs restaurant one day and it was nice and the next day a friend is looking for where to get a good meal to eat and you tell him the food you ate from Mr. Biggs the other day was the best meal you’ve eaten in a while and he goes ahead to buy a plate of food there to eat, you have
Just brought a customer to Mr. Biggs for free and you didn’t get paid any money for doing that. Or how about you telling a friend a soap that makes your skin look fresh and he or she goes ahead to buy that same soap to look fresh. There is no much difference between you doing this and someone who is an affiliate marketer, the only difference is that the affiliate marketer gets paid commissions from each product he is able to sell to someone.
How do affiliate marketers make money in Nigeria
You can turn affiliate marketing into a real business for yourself and make tons of money from it. As an affiliate marketer, your main aim is to promote products or services for other businesses or merchants. You can do this with the help of various marketing channels such as websites, social media, email, or other online platforms. As an affiliate marketer you can make money online through what we call a unique affiliate link. When people click on your affiliate link and purchase or take a specific action, you earn commission on that sale.
The percentage of the commission is usually agreed upon between the affiliate marketer and the merchant before starting the partnership.
Commission percentage mostly falls within 5% to 20% of total sales.
Now take for example you get started with an affiliate program and promote a weight loss product with a 10% commission rate. When someone clicks on your unique affiliate link and buys the Product, if the product is N40,000, you will get a 10% commission of N4,000. If you sell this same product to 3 people in one week, you have just made yourself N12,000.
The conversion rate-the percentage of people who buy after clicking your link will affect your earnings too. Understanding this is crucial to learn how to make money from affiliate marketing in Nigeria.
How much does it cost to start affiliate marketing?
Affiliate marketing has helped so many lives and the good thing is it requires low or no cost to startup. The important thing to do is invest your time and effort into creating high-quality content for your marketing channel to promote affiliate products or services.
Starting up with money is optional to you and this is when you want to promote the products through online ads to reach a larger audience. Also you may consider investing into education resources like online courses on affiliate marketing to enhance your skills. Always remember that the cost of starting largely depends on your approach and the resources you may choose to invest in.
Steps on starting affiliate marketing
Choose a niche
The first thing you need to determine starting out affiliate marketing is your niche. A niche is a segment of a larger market defined by its own unique characteristics. It can also be the specialty and topic people will know you for.
Here are some top affiliate marketing niches
- Heath and fitness
- Technology’s
- Fashion and beauty
- Food
- Travel and many more
The goal is to choose a niche that you have interest in or a niche that you enjoy. You also need to know that to become a successful affiliate marketer, it will take you a period of time and also commitment.
Here’s an easy way out to find out what niche you should choose. Ask yourself these four questions.
- What am I good at?
- What do I like doing?
- What am I curious about?
- What do other people tell me I’m good at?
If you can answer this questions correctly then you can easily know what nice you should choose.
Choose an affiliate program
After choosing a niche for your affiliate marketing business, the next step should be considering a platform that that you’ll use for your business.
“Which affiliate program should I join”? Is what most people ask. This will depend on your niche or level of expertise. You can as well do a google search to know what affiliate programs would match with your niche. Also some affiliate courses I have seen also have recommended affiliate programs you should join depending on your niche.
Build your online platform
Building an online platform or audience for yourself is what will help your journey in affiliate marketing to last. This also starts with you creating content so that people can know you. You can also build your online platform quickly by running paid ads. You can pay people with larger audiences online to also promote your contents on their online platform, this can as well grow your own online platform, but before then make sure you do your own research to know if such people will have your target audience among their own audiences.
Create quality content to build trust
As an affiliate marketer, one of the easiest way to promote your product is through creating a content, either a written content explaining the product or a video. If you’re affiliate link is to succeed or bring you much money, then you need to create high- quality content where your affiliate link will naturally fit.
Creating content will also give a feeling to whoever that wants to buy your product that you can be trusted. You want the person who needs your product to say this is real. You can create a content and post it on your social media platform promoting your affiliate link. This is a free and easy way to get your content into the hands of people who might be interested in it and they are one step closer to purchasing for you to earn your affiliate commission. Also you can also write a blog post about your product and drive traffic to your website.
Drive traffic to your product
If you have to drive traffic to your products then you have to create a content about your product. More visit on your website or the more people viewing your content the more sales you can make. When you are creating your product content optimize with keywords, this is free because it only involves you researching on good keywords that will reach more of the people interested in your product.
Choosing to run a paid ads can also drive traffic to your product faster. If for example some one with a larger online audience has a large number of your target audience, you can pay them to promote your product for you on their online platform because you know many people will be interested in your products because he has a large audience and these are also your target audience.
Analyze and optimize
As you make progress in your affiliate marketing journey, it is good for you to monitor and analyze your performance regularly. This will also help you know what area of skill you should improve in.
Keep track of your conversion rates, click through rates, and earnings per click to identify successful strategies and areas for improvement.
Using analytical tools and insights to optimize your content will help you keep track as well.
Respond and chat with your audience
Communication with audience will play an important role in your business because you a creating a relationship with them, and business is all about relationships. You can create a way in which your audience can reach out to you when they see your product or your content.
Top 5 affiliate marketing programs in Nigeria
Here are some top 5 affiliate marketing programs that we have in Nigeria.
1. Jumia Affiliate program
Jumia is one of the most popular affiliate marketing programs in Nigeria. In my early days of affiliate marketing, Jumia was the first platform I wanted to partner with. You make money as a Jumia affiliate when you send visitors to their website and they purchase a product. You can find a niche of products you desire and promote your affiliate link.
You can earn as high as 10% commission on every item sold within 30 days. Jumia will also pay you via bank transfer in the last week of every month. Sometimes it could be first week of the following month.
2. Payoneer affiliate program
Becoming a payoneer affiliate member you can earn a $25 payment reward when once you invite a friend who signs up and received $1000, you will both earn $25 which will be credited to your payoneer USD balance.
3. Amazon affiliate program
Amazon commission rate is based on the product category. Most categories earn around 3-4% commissions which may sound low, but if you receive many affiliate sales you can earn a few $100 to a thousand per month. For example, if you promote a $100 worth of a home appliance, you will earn $3 per sale.
4. 1x bet affiliate program
This is one of the best affiliate company when it comes to sport.
Here’s how to become an affiliate
- Sign up on the 1x bet affiliate website
- Document all details they need and wait for their approval
- 1x bet pays up to 40% commission rate per sale. This means that for each sale made through your affiliate link, you will earn up to 40% per sale in commission.
- Withdraw your money every week via transfer.
Being a partner on 1x bet is an opportunity for you to earn extra income. When your referral registers and deposits, you receive a commission.
5. Expertnaire affiliate program
Expertnaire is one of the high-quality digital products marketplace.
On Expertnaire, there are two ways of registering
i. By going directly to the website I.e expertnaire.com and pay the sum of 10,000 naira.
ii. The second way is by going through their affiliate program course called 72IG program which I would recommend among this two ways of registering because this will get you a guide on how to market even if you ever had any experience in marketing.
All of your fears of getting the right audience will be sorted out.
